Mercedes me - F1 Experiential

SportSim News

Melbourne is home to Australia’s first Mercedes me Store, where cafe culture meets Mercedes-Benz lifestyle. This is the seventh Mercedes me location worldwide, joining cities including Hamburg, Munich and Hong Kong.

During Grand Prix week, the Mercedes brand team were looking to create an interactive activation that tested reaction speed and peripheral vision...attributes that are synonymous with Formula One.

Developed in a short period of time, and delivered on a high-spec commercial grade touchscreen, SportSim created a highly engaging game, built around an interface design that mirrored the iconic Albert Park Grand Prix circuit.

The game entertained `Mercedes me` patrons alongside other experiential elements during a fantastic week.


SportSim have development capabilities across diverse platforms to suit all gaming and entertainment requirements.

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Our Happy Customers

A quick note of thanks regarding the cycling activation we booked for our Golf Day.It was a huge success; and very well received. I look forward to working with you in the future Michelle, Drakes
The simulator was exactly what we needed and worked a real treat! David, Closer Communications
SportSim provided an outstanding service for our Family Event, the flexibility shown with many factors was reassuring to create such a successful event. The products (Kicking Simulator & Reaction wall) were a massive hit with all children & staff. We look forward to using them for more activations in the future. Marcus, AFL